Digital signage advertising machine is an advanced network information distribution terminal. In addition to broadcasting advertisements, it can also provide a variety of services such as public information, corporate information, third-party data and touch query. This device is widely used in various industries, such as retail, catering, government, enterprise, transportation, finance, education and medical fields.
Its development background is closely related to advertising, radio, television and the Internet. In today’s era of increasingly segmented products and consumers, it is difficult for traditional media to accurately distinguish the target audience. Therefore, people are constantly looking for new terminal network channels in information dissemination. As a social terminal, digital signage advertising machine naturally becomes an ideal platform for information transmission.
Digital signage advertising machines have many advantages. First, they are characterized by long and stable operation, good heat dissipation and long service life, and can run continuously for several years without shutting down. Secondly, these advertising machines support a variety of display modes, and the horizontal or vertical display of images can be adjusted at will, making the design more flexible and diverse. Operation is also easy, and remote control can make it more convenient in crowded commercial places.
Digital signage advertising machines can play a great role in many scenarios. For example, in chain restaurants, they can display mouth-watering cuisines and attractive promotional information, thus stimulating customers’ desire to buy; in movie theaters, they can play new movie trailers and delicious menus to increase audience’s interest; and in hotels, bars, and banks, etc., they not only provide real-time information and services, but also display the brand’s logos and images to improve service quality.
The application of digital signage advertising machines in the media industry continues to expand. Although the growth of applications in the media industry slowed down in 2020, the rise of new retail scenarios has filled the gap in market share and brought new development opportunities to the field. In the future, areas such as “smart education”, “smart healthcare”, and “smart retail” will become an important driving force for the further development of the digital signage market. This field is a blue ocean market that should not be ignored and will surely become a key engine for the prosperous development of the digital signage market in the future.
