Commercial digital signage is an important specific product in the informationization landing of intelligent shopping malls, how a specific method? That is, when people jump out from the traditional signage thinking, when the digital signage is displayed in front of the user, can give the user is the visual level of shock, but also can be more in-depth to attract the user to participate in the interactive links, so that the user and the machine linked up.
This is a very interesting experience for the younger generation, in a variety of business competition is increasingly fierce at present, the operators are hoping to be able to attract more users in a reasonable way, and will be converted into direct economic value. At present, many smart shopping malls have a variety of information technology solutions, involving a wide range of landing products.
We select today one of the more representative categories of digital signage to analyze, starting from the point of concern of the party, relative to the traditional mechanical type of signage, commercial digital signage mainly has a 4 advantages:
1.Digital signage to give users a sense of freshness.
User aesthetic fatigue is a problem faced by every industry, so the more competitive the field, the more operators need to surprise, how to do it, of course, is to change the traditional thinking, but the change in thinking is difficult to let the user directly perceive, through the form of physical to create change is relatively easy, digital signage to replace part of the traditional signage can allow users to have a new visual experience, from the sensory The user’s attention is attracted from the sensory level.
2.Stronger user participation and better experience.
If the user needs to actually participate in the interaction with the digital signage, such as touch-screen control, or scanning mode to participate in, can be self-service to carry out some of the specific actions of the business behavior, without external participation and interference, the user may be self-service has a better sense of access and sense of achievement.
3.Multimedia display, material presentation diversification.
Digital signage can usually display text, pictures, audio, video and other materials, which can not be realized by the traditional mechanical signage, so, compared with the traditional signage, digital signage is a multimedia presentation, the material is also diversified, according to the actual scene needs to determine.
4. Enhance the grade of commercial places
In some high-end commercial complex shopping centers, we found that the frequency of digital signage far more than the traditional small and medium-sized super, which also reflects the side of the digital signage can enhance the grade of the commercial premises, although the grade of the commercial premises is a combination of factors to determine, but, cumulatively, each factor should not be ignored.
