Digital signage is a brand new media concept, which refers to the multimedia professional audio-visual system that releases commercial, financial and entertainment information through large screen terminal display devices in large shopping malls, supermarkets, hotel lobbies, restaurants, theaters and other public places where people gather. Therefore, in different areas, the release of information is different. For example, the display screen on the wall of the subway channel displays advertisements, and the queuing and calling system in the bank for business.
The following are the 7 major application areas of digital signage. Of course, in addition to these 7 areas, digital signage has unlimited applications.
Retail Store
The virtual fitting mirror technology is one of the typical applications of digital signage in retail stores. 3D virtual fitting mirror technology combines many cutting-edge technologies in the industry, such as big data and cloud computing, to capture human body data through somatosensory devices and cameras, and quickly establish human body models; and through precise algorithms, to realize the synchronous modeling and accurate matching of clothing and human body according to customers’ choices; and ultimately, to transmit the huge human body and clothing data to the cloud through compression and transmission technology, so that customers can use any terminal device supporting the system to view the “real” effect of clothing on their bodies at any time and anywhere. Finally, through the compression and transmission technology, the huge human body and clothing data will be transmitted to the cloud, so that customers can use any terminal device supporting the system to view the “real” effect of the clothing on the body at any time and any place.
Brands are well placed to utilize digital solutions to create in-store atmospheres, and Muse by Pillow Talk is a great example of this. In their new store in Brisbane Shopping Center, they have covered every area of the store (bedrooms, lounge rooms, balconies, bathrooms and corridors) with digital signage and invited customers to sit back, relax and enjoy the images on the store’s iPads and large screens. The store even has kids’ screens equipped with fast and free Wifi. The whole design is very inspiring and feels like a cozy home.
Park Museum
In recent years, digital signage has become more widely used and important in the tourism industry. Connecting digital signage to theme parks, zoos or museums ensures that the general public has access to information and entertainment experiences in the most cost-effective way. For example: (1) Personalize welcome messages when large groups and families enter the reception area. Everyone likes to see their name displayed on it. (2) Reduce printing costs by displaying a map of the park on the screen. (3) Reduce time spent on customer service by displaying answers to frequently asked questions at the entrance.
Interactive digital signage and tablets are increasingly being used in museums across the country in order to appeal to patrons accustomed to learning on screens. The Hangzhou Museum of Arts and Crafts has deployed an interactive digital system in its pavilion equipped with digital signage, creating a rich interactive experience for visitors. When the audience just tap the screen to get more information.
Exhibition Marketing
Digital signage applied to trade show and event marketing needs to consider the nature of the audience and the event, and provide useful and relevant information in that context, without information overload. The best digital messaging is generally smaller chunks of easy-to-read information so that visitors are able to understand it at first glance. Short, relevant advertising messages or well-customized, high-impact content can better reach customers. If it’s a 10- to 15-minute slide presentation or video clip, not many people can stay with an event that long, which means all that effort to make the presentation or clip is completely wasted.
In addition to well-designed content, you need a good digital system. A good digital system is also resilient and intuitive. If the screens don’t work consistently, the audience will soon stop believing the messages they receive, which also reduces trust in the brand being advertised and limits the effectiveness of the system as a whole. That’s why the system is usually the best, for example, if such a system doesn’t rely on internet access or other computer networks, then it easily loses a lot of customers as well.
Medical and Healthcare Hospitals
Digital signage is also becoming more and more recognized in healthcare hospitals. For staff, digital signage is an ideal way to inform staff of meetings, events, construction, maintenance, and even room scheduling, and even a quick glance can keep the screen in circulation for everyone to see. Cleverly deployed in various locations, digital signage can help staff remember the relevant rules and regulations at all times.
One of the most important uses of digital signage for patients and visitors is navigation. Navigable digital signage screens can then help patients and visitors find their way around quickly and easily, so that they also find it more convenient. Digital signage screens can also be set up to make the hospital experience more interesting by providing interesting content for patients while they wait, such as weather forecasts, news, or general health care tips. Additionally, highly visible digital signage warnings can immediately alert everyone in the event of an emergency, with simple instructions to ensure everyone heads for the nearest exit without causing a stampede.
Libraries
Digital signage can reduce the pressure on library information desks by simply sharing real-time information and answering common questions. Digital signage also attracts great demographic traffic and is especially helpful for children and seniors who have difficulty reading small print. Digital maps reduce the cost of printing paper maps and the time spent by volunteers guiding guests. Smart features similar to wayfinding navigation bring many conveniences to libraries.
Digital signage allows for real-time event scheduling dispatching. Book club meetings, reading exchanges by local authors, political and community organizations, and library promotions can also be adequately scrolled across the screen. Even if events change, such as book club cancellations and time changes, the digital screens can be updated in real time.
Intelligent Community
Intelligent community construction, its starting point is the community’s sense of well-being, the purpose is to provide convenience for the people in the community, which is destined to be a huge structure, including intelligent property management, e-commerce services, intelligent pension services, intelligent home, etc., and in order to make this system run efficiently, accurate and efficient information dissemination is a prerequisite. With “supply” and “demand”, digital signage application in smart community has naturally become a rigid demand.
In the digital signage application market expansion in 2015, community application has become the key target of related enterprises. For example, as a traditional digital signage enterprise Xinyi, specifically for the intelligent community application launched the “intelligent community multimedia interactive system platform”, networked information service management platform and interactive self-service query machine, for the community information service to create a new type of digital service window; not only is the traditional digital signage Enterprises, LED display companies have also given great enthusiasm to community digital signage, Abyssin recently announced that it will increase its investment in Vulcan culture with 10 million yuan, and emphasized that the community is a key area of concern for the company’s display scene operation. By investing in Vulcan culture, the company can accumulate experience in community display scene operation.
Restaurant
Operators can use digital signage to create a warm, romantic, lovely dining atmosphere to stimulate the enthusiasm of customers, for example, in the seafood restaurant, you can play the video of the undersea world through the digital signage display, creating a fantastic undersea dining atmosphere, “food + scenery”, from the visual, auditory, olfactory multiple dimensions to enhance the The customer’s dining experience from the visual, auditory and olfactory dimensions.
In addition, for diners, waiting for food is not a wonderful process, especially in the peak period of dining, it is easy to produce irritation because of hunger and long time waiting, and then question the service quality of the restaurant. With the help of digital signage applications, you can effectively relieve customers’ boredom and agitation by enriching the waiting time, for example, through the interactive digital signage desktop, customers can not only browse the restaurant-related information, but also can carry out the restaurant-related characteristics of the game, enriching the customer’s waiting time at the same time, but also be able to promote the restaurant’s culture, brand and so on.
